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Educate Your Customers

August 3, 2020

Educate them about what, you may be thinking...

Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. 

These are people you already know to be a good sales potential…they’ve already bought from you! 

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:
  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!

  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.

  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.

  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:
  1. Quality product/service

  2. Offering useful products/services that solve a problem for or enhance the life of a customer

  3. Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. 

If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. 

In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

Carl Spruyt - iKULUTU.com

iKULUTU.com

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July 9, 2023
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June 26, 2023
In today's business landscape, an often-overlooked factor that can have a profound impact on the value and salability of a business is the demographic shift towards an aging population. As the number of retirees increases and the pool of potential buyers decreases, business owners may find it more challenging to sell their businesses at a desirable price. Understanding this shift and taking proactive steps to prepare your business for sale in light of these changes is critical for securing your financial future. Understanding the Demographic Shift The demographic shift refers to the changing composition of a population over time. In this context, it signifies an increase in the proportion of older individuals within the population. According to data from the United Nations, by 2050, one in six people in the world will be over the age of 65, up from one in 11 in 2019 ( https://www.un.org/en/development/desa/population/publications/pdf/ageing/WorldPopulationAgeing2019-Highlights.pdf ). This increase in the aging population has broad implications, including a shrinking workforce and changing consumer preferences. For business owners looking to sell their businesses, this demographic shift can result in a more competitive market, with fewer potential buyers and a possible decrease in business valuations. Understanding these trends is essential for positioning your business favorably in the market. Challenges for Business Owners As the population ages, business owners face several challenges when preparing their businesses for sale: Reduced Buyer Pool: With more people retiring, there may be fewer entrepreneurs looking to purchase existing businesses. Changing Consumer Preferences: An older population may have different needs and preferences, affecting the demand for certain products and services. Increased Competition for Buyers: As many business owners from the baby boomer generation reach retirement age, there is likely to be an influx of businesses for sale, making the market more competitive. Workforce Considerations: As the population ages, companies may face challenges in recruiting and retaining a younger workforce, which can be an important consideration for potential buyers. Economic Impact: The aging population can affect the broader economy, potentially leading to slower economic growth, which can affect business valuations and buyer confidence. Adapting Your Business Model In light of these challenges, adapting your business model becomes a necessity. Here are some steps you can take: Target New Markets: Consider diversifying your target market by including products or services that cater to an older population. Leverage Technology: Utilize technology to streamline operations, improve efficiency, and appeal to a broader range of potential buyers. Build a Strong Team: Focus on recruiting and developing a younger workforce, which can be an attractive feature for potential buyers. Offer Unique Value: Differentiate your business by offering unique value propositions that set it apart from competitors, particularly in a saturated market. Develop a Scalable Model: Creating a business model that is easily scalable can be attractive to potential buyers looking for growth opportunities. By understanding the demographic shift and the challenges it presents, and by adapting your business model accordingly, you can position your business for a successful sale, even in an increasingly competitive market. Exit Strategy Options In a tough business climate, having an exit strategy is critical. Here are some options that can be considered for a planned and smooth exit: Management Buyout: Selling your business to your management team ensures that your business is left in experienced hands. 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Create a Succession Plan: Develop leaders within your organization who can continue to run the business efficiently even in your absence. This adds a layer of security for a potential buyer. Documentation and Compliance: Keep your documentation, licenses, and compliances up to date. Having all the paperwork in place will build confidence among potential buyers. Build a Brand: Work on creating a strong brand identity. This makes your business more attractive and can fetch a higher price. Optimize Financial Performance: Ensure that your financial records are impeccable and that the business is financially healthy. Exiting a business is a complex process that requires planning and strategic thinking, especially in a challenging market. By considering various exit strategies, and preparing your business for an eventual sale, you not only protect your investment but also ensure that the business continues to thrive. This preparation is critical for making the sale process smooth and beneficial for both you and the buyer. Are you interested in learning more about preparing your business for a successful exit? We invite you to attend our seminar, “Beyond Business: Planning Your Exit,” on July 12th at 12pm at the MACTODD offices in Queenstown. This seminar will provide you with insights, strategies, and practical steps to ensure that you are well-prepared for a successful business exit. Don’t leave your business future to chance - be informed and take the right steps towards securing your legacy. Register now to secure your spot - https://form.jotform.com/231728212827860
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